Reach ESL teachers where they search
ESL Materials is a library of 294 verified teaching resources. Sponsoring a placement puts your brand at the top of the exact page a teacher opens mid-search — from €9 a month, or the whole site for one sponsor.
Every placement below lists the teachers who actually open that page each month, and what they came looking for. Measured over the last 3 months — self-hosted Umami analytics and Google Search Console.
Pick a package, go live in 24–48 hours
Three flat-rate placements, designed for ESL/EFL brands. All links are dofollow, UTM-tracked, and slots are capped to keep your visibility high. Currently [2/5] Top Picks and [0/1] Spotlight Card spots are available.
Top Pick — bar visibility on every page
or €750/year · two months free
Your logo + link in the Top Picks bar, visible at the top of every page of the site. Highest-reach placement — the bar sits above the fold across all 80+ pages.
- 5 slots max — capped to keep the bar premium
- Sticky bar, above the fold, on every page
- Dofollow link + UTM tracking
- Monthly click & impression report
Spotlight Card — contextual placement
A larger recommendation card appears 3 seconds after a teacher opens any page of the site — sidebar position on desktop, bottom sheet on mobile. Dismissable with one click. Your resource is the only one promoted: no rotation, no competitor alongside.
- Sidebar card on every page (3s after arrival)
- Direct CTA button — clicks tracked via UTM
- 1 slot only — no competitor alongside
- Dismissable · shown once per visitor per session
- Monthly report: impressions, dismisses, clicks, CTR
Guest Post — permanent SEO article
Permanent placement · no renewal
Publish an article on our blog with 2 do-follow links. Permanent placement — ideal for SEO and brand-building in the ESL niche.
- One-time payment, lives forever
- 2 dofollow links in the article body
- Indexed by Google from day one
- Authored by you, published under the ESL Materials editorial standard
Not what you’re looking for? We also accept a basic link exchange — we list your resource with a standard entry in the directory, in return for a mention on your site. No fee, no priority placement, no badge. Just a fair swap.
One sponsor per page, above the fold
- Your logo and company name at the top of the page you choose, labelled “Sponsored”.
- A direct link to your site — one click from the teacher who is looking for exactly what you sell.
- Exclusive: no competitor shares your page. Once it is yours, it stays yours for 12 months.
- Monthly click and impression stats, so you can see what your slot returns.
logo
Actual slot format: logo max-height 40px, direct link, “Sponsored” label.
Pick where your brand appears
Every placement is exclusive to one sponsor. The audience column shows measured traffic — Google impressions a month, and the teachers who actually land on the page.
| Placement | Audience / month | Price | Status | Book |
|---|---|---|---|---|
| Run of Site — every page Whole site Your brand on every page of the site, for every visitor. | 2,347 teachers / month 27,490 Google impressions | €149/mo €1490/yr | Available | Book |
| Homepage Hub page · Tier 1 Enters the site and orients themselves. | 427 teachers / month 676 Google impressions | €19/mo €190/yr | Available | Book |
| Adult Worksheets Hub page · Tier 1 Looks for ready-to-print worksheets for adults. | 213 teachers / month | €12/mo €120/yr | Available | Book |
| Best ESL Books for Adults — Beginner to Fluent Article · Tier 1 Choosing which book to put in front of their class. | 84 teachers / month 244 Google impressions | €12/mo €120/yr | Available | Book |
| Creative ESL Speaking Activities for Adults Article · Tier 1 Wants new speaking activities to run this week. | 80 teachers / month 800 Google impressions | €12/mo €120/yr | Available | Book |
| Lesson Plans Hub page · Tier 2 Needs a complete lesson to teach. | 66 teachers / month 107 Google impressions | €9/mo €90/yr | Available | Book |
| How to Choose the Best Adult ESL Textbooks Article · Tier 2 About to buy a textbook and comparing options. | 66 teachers / month 226 Google impressions | €9/mo €90/yr | Available | Book |
| ESL Young Learners — Complete Teaching Guide Article · Tier 2 Teaches children and needs age-suited material. | 58 teachers / month 365 Google impressions | €9/mo €90/yr | Available | Book |
| ESL Books for Adults Hub page · Tier 2 Looks for a textbook, workbook or graded reader. | 51 teachers / month 319 Google impressions | €9/mo €90/yr | Available | Book |
| Best ESL Conversation Topics & Materials for Adults Article · Tier 2 Needs conversation material for adults. | 49 teachers / month 567 Google impressions | €9/mo €90/yr | Available | Book |
| Ultimate Guide: ESL Lesson Plans for Adults Article · Tier 2 Building a term of lessons for adults. | 47 teachers / month 435 Google impressions | €9/mo €90/yr | Available | Book |
| Best Websites for English ESL Worksheets Article · Tier 2 Hunting for worksheets and comparing sources. | 32 teachers / month 437 Google impressions | €9/mo €90/yr | Available | Book |
| Resources index Hub page · Tier 3 Browses the whole resource library. | 41 teachers / month 22 Google impressions | €6/mo €60/yr | Available | Book |
| Topics index Hub page · Tier 3 Browses resources by theme. | 41 teachers / month 51 Google impressions | €6/mo €60/yr | Available | Book |
| Effective ESL Warm-Up Activities for Beginners Article · Tier 3 Needs classroom fillers and start-of-lesson material. | 40 teachers / month 449 Google impressions | €6/mo €60/yr | Available | Book |
| Fun ESL Speaking Activities for Teenagers Article · Tier 3 Teaches teenagers and needs material that lands. | 35 teachers / month 246 Google impressions | €6/mo €60/yr | Available | Book |
| Top 10 ESL Worksheets for Beginners (2025) Article · Tier 3 Compares worksheets before downloading. | 28 teachers / month 178 Google impressions | €6/mo €60/yr | Available | Book |
| How to Create Engaging ESL Lesson Plans Article · Tier 3 Building their own lesson plans. | 23 teachers / month 441 Google impressions | €6/mo €60/yr | Available | Book |
| Best ESL Teaching Materials — Guide Article · Tier 3 Compares teaching material sets. | 22 teachers / month 162 Google impressions | €6/mo €60/yr | Available | Book |
| Top 7 Printable ESL Worksheets for Adult Learners Article · Tier 3 Compares printable worksheets for adults. | 21 teachers / month 176 Google impressions | €6/mo €60/yr | Available | Book |
| Speaking Activities Hub page · Tier 3 Looks for speaking activities to run in class. | 18 teachers / month 206 Google impressions | €6/mo €60/yr | Available | Book |
The 20 page placements together put you in front of 1,442 teachers a month. Run of site covers all of them plus every other page on the site — usually the better buy.
Monthly, or a year with two months free
Prices follow the measured audience of each placement, not a hunch. Cancel any time on the monthly plan; the annual plan costs ten months instead of twelve.
Run of site
One sponsor on every page — header and footer. The whole audience, one invoice, no competitor beside you.
- Every page of the site
- Header + footer placement
- Exclusive — single sponsor
- Monthly stats report
- 1 placement in this tier
Tier 1 — Entry & product choice
Where most teachers land, and where they decide which book, course or material set to use. The strongest intent on the site.
- Above the fold
- Exclusive placement
- Monthly stats report
- 4 placements in this tier
Tier 2 — Your category exactly
The visitor is looking for the thing you sell: worksheets, lesson plans, textbooks, speaking material.
- Above the fold
- Exclusive placement
- Monthly stats report
- 7 placements in this tier
Tier 3 — Comparison pages
List and round-up pages. Lower volume, but the reader is actively comparing options.
- Above the fold
- Exclusive placement
- Monthly stats report
- 9 placements in this tier
Questions sponsors ask
What exactly do I get?
Your logo, your company name and a direct link at the top of the page you choose, labelled “Sponsored”, for 12 months from the day your payment clears.
Where do the audience numbers come from?
Two measured sources: Google Search Console impressions (how often the page is shown to searchers) and self-hosted Umami analytics (how many people actually open it). Both windows are stated on every placement — we publish the figures rather than promise them.
Why is run of site more expensive than a single page?
A single page slot reaches the readers of that page. Run of site puts you on every page, so you capture the full audience plus people passing through hubs and the homepage. It is limited to one sponsor.
How fast does it go live?
Once your payment is confirmed your logo appears within 24 hours, and you get an email with the live link as soon as it is up.
Can two sponsors share a page?
No. Each placement is exclusive to one sponsor. Once a page is taken it stays closed until the renewal date.
Can I change my logo or link later?
Yes. Email us and we update it within 24 hours, free of charge, for the whole 12 months.
What happens after the 12 months?
You get first refusal at the same price. If you pass, the placement is released and can be booked by someone else.
Does a sponsor influence what you publish?
No. Sponsors pay for a placement and nothing else. Our reviews, rankings and comparison pages are not for sale: a sponsor never picks their rating, never edits a review and never appears inside one.
Who writes the reviews?
We do. Every evaluation on this site is written by the people who built it, with no payment involved on either side. Where a resource is also a referral partner, the page says so.
Ready to reach ESL teachers?
Pick your page, pay once, and your logo is live within 24 hours.
Browse available pages